Protuo Woos Most Influential Career Social Media Sites With Help From Buzzlogic

ATLANTA, March 7 /PRNewswire/ -- Ask any human resources professional and they'll say researching and interacting with blogs and social networking sites is now an integral part of their communications strategy. However, in its vastness and Borgesian complexity, the so-called Blogosphere is an enigma to even the most media-savvy HR and marketing executives. Many agree that determining which sites or blogs to focus on presents an unprecedented challenge.
According to the Pew Internet & American Life Project, there are about 12 million blogs with an audience of 57 million readers in the U.S. But media information providers have only just begun to scratch the surface in identifying and describing even a small number of them. And because new blogs are continually emerging and old ones disappearing, listing and, more importantly, quantifying them is like catching lightning in a bottle.
For Protuo, whose unique social networking approach to job seeking and position fulfillment is a perfect fit for its young and technically proficient audience as well as its HR executive clients, it was important for the company to unearth the most influential sites and bloggers. "We know that human resource people spend a lot of time on blogs, visiting MySpace, FaceBook and other social networking sites to identify prospects," said Gerlach. "They also create blogs themselves, writing about their own company and describing job openings. The number of blogs devoted to jobs and employment is astronomical."
Protuo is naturally compatible with the new generation of social media- conscious professionals. The company provides tools for job seekers to easily design and assemble online digital portfolios that can include anything from letters of commendation and performance evaluations to recorded speeches and even video clips. A patent pending algorithmic methodology, similar to that used by social networking Web sites like eHarmony.com, is used to find matches between prospects and companies with open positions. Protuo's success depends in part on a strong word-of-mouth presence and a positive standing among the key influencers of the Blogosphere.
"This social media environment is highly dynamic so you can't take a static snapshot and expect to know who the influencers are," said Robert Schettino, BuzzLogic's chief marketing officer. "You need to be engaged in the space on a continuous basis." BuzzLogic's proprietary software enables it to determine who is influencing specific conversation topics by tracking the origin, flow and trajectory of information in real-time. Individual evaluations are made based on five criteria: relevance, occurrence, attention, popularity and traffic.
"Our approach is essential to any marketing or HR initiative because it enables us to monitor conversations as they take place and use the data to draw social maps of the relevant relationships that evolve," said Schettino. "BuzzLogic's measurement tools allow our clients to track and understand how sites and individuals are driving or spreading conversations so ultimately they can take action and engage them in ways that will effectively get their message out."
With BuzzLogic as an ally, Protuo's social media strategy is straightforward: Identify the key influencers, take time to understand their passions and concerns, and if appropriate, introduce them to Protuo's array of services. Their ultimate goal is equally simple: convince key bloggers to write about Protuo, attracting a larger audience to its Web site. This will benefit Protuo's HR clients because these strategies will insure that more of the best and brightest candidates will be aware of key career opportunities.
"BuzzLogic will help us pinpoint the most influential bloggers and social media publishers; then, once we really understand their interests, we can tailor our messages to their audience," said Gerlach. "We believe that by using BuzzLogic we can increase the number of unique visitors to our Web site by 20 percent or more. If that comes to pass-as 40 percent of those visitors typically become registered users-our conversion numbers will rise significantly."
Although it is too soon for Protuo to report conclusively on its stated goals, the company has already used BuzzLogic-derived intelligence to identify many influential bloggers. A successful outcome now depends on the outreach program designed to reach the career and HR-focused social networks.
Protuo
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Protuo(TM) Woos Most Influential Career Social Media Sites With Help From BuzzLogic
Posted on : Wed, 07 Mar 2007 19:11:01 GMT Author : ProtuoNews Category : PressRelease